At first glance, it looks like a friendly postcard from the Midwest, rolling hills, a sunrise, and a warm cursive “Iowa.” But then you notice the chilling tagline underneath: “We All Are Going to Die.” This Iowa We All Are Going To Die Shirt isn’t just a shirt. It’s a mood. A brutally honest, darkly hilarious existential meme wrapped in Midwestern politeness.
The Sunshine-State-of-Doom Shirt That’s Too Real – “Iowa We All Are Going To Die”
This minimalist white tee pulls off the perfect deadpan. The design mimics a tourism board logo: cheerful green and yellow script reading “Iowa” with a stylized sun peeking over a hill. But just below, in crisp serif font, it reads: “We All Are Going to Die.”

The brilliance of this shirt lies in its dissonance how a cheery travel ad aesthetic is paired with the kind of statement you’d expect from a philosophy major mid-crisis. It pokes fun at the current state of affairs, the quiet absurdity of rural life, and maybe even the cosmic futility of it all. In other words, it’s painfully relatable.
Whether you’re from Iowa, passing through, or just vibing with existential dread wrapped in wholesome aesthetics, this shirt says what we’re all thinking but with style.
HAPPY CUSTOMERS, HAPPY US
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